The Sonic Truth: Hearing What Works – Audio Attribution Pt. 1

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In an increasingly-complex media landscape, figuring out which stops along the customer journey signal advertising success has never been more challenging…or more critical. The art and science of attribution is the solution. In part 1 of our two-part series on the subject, LeadsRX co-founder AJ Brown sits down with Veritonic’s Scott Simonelli to discuss what makes it really work for brands, particularly in radio.

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