Whether you’re just starting to market your business or looking for ways to improve the ROI from your current marketing efforts, you’ve probably come across the term “multi-channel marketing.”
Engaging in multi-channel marketing means implementing an advertising strategy across numerous platforms or channels, with the goal of reaching more of your potential clients. These channels can be email, billboards, your storefront, your website, social media, events, mobile applications, cold calls, or any other medium that can deliver your message to consumers on their own terms and enable them to purchase when and where they choose.
Coordinating a campaign across multiple channels can seem complicated at first. We don’t recommend trying to learn on the go or skipping the planning process, both of which can cost you a considerable amount of money and time. Here’s what we do recommend, in three easy steps:
Step 1: Make your message clear and concise.
Your customers are constantly bombarded with information and messages everywhere they go. With so much to process, getting their attention can be a challenge. Your business must stand out from the others. Communicate your brand personality and services at all times. Use a combination of written and visual mediums. Hone in on your target audience on each channel and craft a message that speaks directly to them, ideally meeting a need or solving a problem.
Step 2: Study and use the data.
Getting great benefits from multi-channel marketing is all about the audience you reach. Take the time on the frontend to integrate systems that track interactions. Then focus your time and attention on the leads that deliver the best results. An excellent tool for this is Google Analytics. Once you have precise and useful data, you can customize your plan (messaging, timing and channel) even more specifically to your target audience. One size doesn’t fit all. That’s why, when you are working with multi-channel marketing, you can’t rely on a generic tool. You need professionals that can build a customized solution to grow your unique business model; based on data analysis.
Step 3: Go where your audience is.
Once you have identified your target audience avoid the biggest mistake many businesses make: multi-channel marketing doesn’t mean spreading your content across various platforms. Although being present on many platforms can be beneficial, it is more important to be on the right platforms.
Consider your brand identity and target audience, and then concentrate on the platforms that make sense. For example, if you are B2B, you might fare better at industry events or on a digital platform like LinkedIn rather than Twitter or Snapchat. It’s important to always be found locally! With a 500% growth in “buy near me” mobile searches, location matters more than ever.
Whether you have one location or 100,000 – promoting your brand message, capturing local leads, and telling your story should be efficient and brand controlled. A platform like PowerChord will promote your brand locally driving local lead generation with branded multi-channel marketing efforts.