As the economy slowly reopens, this makes the role of marketers more important than ever. Agencies and brands alike will need to be bolder than ever and constantly challenging the old way of thinking because it no longer applies in the world we live in today and won’t be effective in the post-pandemic world.
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Podcasts Present: A Safe, Measurable and Scalable Medium for National Advertisers
The explosion of podcast listeners over the past couple of years and the industry rising to pass the $1 billion revenue mark[2], begs the question – why would any major advertiser hesitate to adopt podcast advertising?
Boycotts and Buy-cotts: What Consumer Intelligence Reveals About Their Effectiveness
Every time you scan the headlines these days, it would seem a new brand is under siege due to an alleged gaffe in conduct or communications on behalf of the company or its leaders.
Building a Future of Work That Works for Everyone
We still have a once-in-a-generation opportunity to reset and build a truly flexible future of work that works for everyone. And we must not waste it.
The Best Time to Market Your Mobile App? The Week Between Christmas and New Year’s
Advertisers traditionally “go home for the holidays” and shut down their advertising campaigns right at Christmas. If you are doing this, however, you are missing out on a huge opportunity to reach millions of consumers.
Highlighting the Vital Role of the SSP in Programmatic Efficiency
The programmatic ecosystem is under much-needed scrutiny following the publication of the Programmatic Supply Chain Transparency Study, which mapped the supply chain from end to end.
How to Support Your Wellbeing, Despite the Uncertainty Around Us
The coronavirus pandemic has altered all of our lives in ways we couldn’t have imagined. We’ve lived through the first wave and now we’re preparing for what’s next, juggling thoughts of returning to the office with fears about a second wave.
Mum’s Got Game: Why Marketers Should Tap Into Gamer Mums
Historically, women gamers, and especially mums, have been written out of the narrative around gaming. The discourse around women and gaming has typically focused on mobile phones, and this behavior, deemed casual gaming, has given the sense that women were not true “gamers”.
View from the NY Times: The Power of Podcast Trends
According to Edison, podcast listening has more than doubled since 2014, providing a massive opportunity for creativity, new talent and advertisers. But what does the future hold? By uncovering the podcasting trends of today, we can build for the audiences of tomorrow.
Keeping Up With 2020 – The Challenges Facing Brands
With events like the Australian wildfires, COVID-19, and BLM coming in waves, brands have had to become much more sensitive in their messaging. And, as new research conducted by datasine and Sapio discovered, this pivoting has not always been easy.