In this piece, we’ll take a look at some of the latest statistics on video marketing for 2021. By the end, you’ll hopefully see all that video can do for your business.
Images
How Brands Can Show That They Understand Their Target Audience
It’s a crucial part of operating any business that you understand your target audience. They’re the people that will keep coming back, offering avenues for free promotion and reassurance your products and services are appealing.
Great Minds: David Fischer, Chief Revenue Officer, Facebook
David Fischer, Chief Revenue Officer at Facebook, is a long-time friend of Advertising Week. In this episode of Great Minds, David reflects on his time working at the U.S. Treasury Department, his tenure at both Google and Facebook, his work as Board Chair at the Ad Council, as well as looking ahead to what’s next.
UKG’s New Brand Spot Brings Iconic Masterpieces to Life
This campaign was truly an exercise in craft, as each detail from casting, choreography, lighting, set design and composition was critical to the successful recreation of these iconic images that are so deeply embedded into our subconscious minds.
To Work, Health Passports Need Highly Coordinated Verification and Authentication
McKinsey estimates that in the US, the pandemic is likely to be influential in our lives until at least Q3 or Q4 2021, which means we have at least 6 months where our proof of health matters significantly to our ability to move freely.
The Battle for Data is Over. Everyone Wins with Zero-Party Data (ZPD)
Consumer data is the latest battleground for companies to win dominance over their competition. They are clamoring to build honeypots of data that can be leveraged for their own benefit and purposes.
A Deliberate Oversimplification of Audience Targeting without Cookies
Paradigm shifts are hard. When you’re used to doing something a certain way, realizing that you can do it in a completely different way (and get similar results) is really hard to grasp.
Great Minds: Bob Costas, American Sportscaster
From his early days at KMOX to his amazing run hosting 11 different Olympic games, television sportscaster legend Bob Costas discusses his incredible life and award-winning career in this must-hear episode of Great Minds.
How Embracing Social Listening Can Optimize the Customer Experience
The events of last year forced many retail companies to reevaluate their messaging, planned social content, and even the diversity of their boardrooms.
An Evolving View on Context Will Shape the Data Markets of the Future
Modern advertising is a data-driven practice. So as new regulations and browser policies take hold, many fear a coming data crunch.