In this first episode of Kids in Control featuring Harry Hill, Harry discusses how to make a perfect meme, how to stay current with pop culture, and the pressures of being woke.
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Businesses That Help Boost the Circular Economy
The business world is moving towards sustainability. The benefits are clear: you can help the planet and help your business. In fact, one-third of consumers prefer sustainable brands according to a report by Unilever.
How to Avoid Cancel Culture and Win the Hearts of Younger Consumers
When did you start caring about workers forming unions and striking for better pay? How old were you when any alarm set in over the potential for monopolization of information and access to it became a critical concern in your mind?
Reactive Marketing: Why Timing Is Everything
Reactive marketing is the effort by brands to quickly produce content that responds to a current event, talking point or faux pas in a clever or thought-provoking way. It has roots in the newsprint advertising industry, but social media has been instrumental in its meteoric rise.
What Drives Brand Loyalty?
A key goal for any business is brand loyalty. While one-off sales are always positive, it’s a loyal customer base and repeat business that truly sets a brand up for success.
Great Minds: Suzanne Powers, Global President and CSO, McCann Worldgroup
This week, Great Minds is pleased to welcome Suzanne Powers, Global President and CSO of McCann Worldgroup. Suzanne discusses both her early career path, as well as her current role at the helm of the McCann marketing empire.
The Many Dimensions Of Digital Transformation For B2B Organizations
Digital transformation represents a fundamental change in how an organization delivers value to its customers. It’s the latest in a line of data-driven, tech-enabled shifts that have fundamentally changed modern marketing as we know it.
3 Leadership Lessons I Learned by Becoming Company President in 2020
I can’t compare and contrast what it was like to lead a company before and during the pandemic, but I can share three lessons I learned during this time that my team and I will carry forward into the future.
Adelphoi Music Podcast: Sonic Logos Part 4: Repetition
A sonic logo plays different roles over its lifetime, as it becomes more familiar through repeated exposures. At the start, it has more to do with positioning; at the end, it ‘says’ very little, but reinforces our sense of the brand’s permanent place in our world.
Did Curiosity Really Kill The Cat? Why Being Born Curious Creates The Unexpected
The way brands excite consumers may have changed due to the physical, in-person limitations of the pandemic, but it doesn’t mean people aren’t looking for ways to recreate the experiences they had with their favourites pre-COVID-19.