Competition in healthcare grows daily, with the digital marketplace more congested than ever before. Delivering cut-through in this space requires a strong brand, a robust marketing strategy and a class-leading customer experience.
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Great Minds: William Bell, Singer and Songwriter
The legendary Grammy Award-winning singer and songwriter William Bell joins Great Minds to discuss his career, from his time at the legendary Stax Records to present.
Reset, the Podcast: Sue Unerman, Best-Selling Author and Chief Transformation Officer, MediaCom
Sue Unerman’s career in Media is a hugely impressive one but in this Reset the Podcast, Sue talks more about her writing than her life at the media coal face.
Risky Business: How to Thrive in the Chaotic Digital Marketing Ecosystem
If 2020 was the year of upheaval, 2021 is the year of progression. Businesses and marketers need to be pushing forward. Now is the time to dominate your industry and tackle influence, attention and profits.
Advertising Still Hasn’t Solved Its (Lack Of) Transparency Problem
Ads.txt, created in the summer of 2017 by the IAB to help publishers exert more control over their advertising inventory, and Sellers.json, released in 2019 by the IAB for buyers, are both well-intentioned and technologically well-designed.
Why Your Advertising Needs to Shift from “Drive to Store” to “Drive to Cart”
A recent Fortune article examined some of the eye-popping statistics surrounding the growth in eCommerce in 2020. Even as retailers across the world dramatically increase their online sales, Amazon remains the 800-pound gorilla in the marketplace.
It’s Time To Talk About Content Again
Seeing marketing as the sole arbiter of video content or framing video as the new broadcast equivalent to meet the demands of CTV misses the point.
Referendum. Again.
Nicola Sturgeon is probably rubbing her hands together in glee right now. She’s pumped up, ready to take on Westminster with what she will no doubt argue is a renewed mandate for a second referendum.
B2B, Hold the Cookie
B2B marketers need to think ahead in order find their direction and navigate tomorrow’s privacy-compliant cookieless world.
6 KPIs to Monitor the Success of Your Business
You will never know whether or not your business is thriving or heading in the right direction unless you measure the effectiveness of the strategies you implement. Key performance indicators or KPIs are essential in measuring your organization’s efforts in achieving its goals.