The speed at which technology is evolving may well be faster than our ability to pivot job functions. If you aren’t thinking about how it may impact your field, do your research now or run the risk of being jobless in a few years’ time.
Images
The Streaming Wars We’re Not Talking About
We operate in a fragmented world. With the average number of screens per household outnumbering the average number of rooms in a home, it’s not uncommon for families to be watching a multiplicity of programming across different devices, across different platforms, all under one roof.
Stop Treating Diversity and Inclusion as “One Day/Month Check-the-Box” Holidays
Telling a community, “we care,” with a short-term commitment isn’t the best way to build loyalty. So why do brands opt for the temporary check-the-box approach, when they could buy into the power of year-long diversity and inclusion commitments?
Stop Asking Clients to Be Brave. Help Them Feel Brave.
As brands’ needs continue to evolve and shift, everyone keeps writing about the need for braver clients — complaining that anxious brands only market by the numbers, steamrolling creative agencies and disrespecting their ECDs.
The Evolving Role of the Influencer
It’s been some year for Instagram. In April, it rolled out the ability for users to buy directly from tagged products in posts without leaving the app. Last month, they also announced they are testing hiding likes and making follower counts less prominent.
Machine Learning Fundamentals: Where to Begin When You Want to Influence Customer Journeys
It’s an exciting time for Machine Learning (ML), in particular. Knowledge of ML has been growing over recent years, but now we finally have both the scale of data and the ability to put it into use.
The Enduring Power Of Like
When the brand’s initial allure falls away, the same rational positives can become negatives and rejection can quickly follow.
Podcast Ads Have More Pull Than Marketers Think
As podcast usage continues to rise, it’s important for marketers to know who they’re speaking to when advertising on podcasts. Here we’re breaking down the preferences of these super listeners and how podcasts influence these consumers’ buying behavior, according to the study’s findings.
How The Beard Club Is Fostering Growth Beyond The Follicle
Winter is near, which means guys are trading in their blankets for beards and swapping shaving cream for beard oil. In the U.S. alone, 49 million men wear facial hair.
Creatives and Technologists: Perfect Partners or Odd Bedfellows?
While creatives strive for ideas that enrich and captivate our lives, the perception is that those more focused on the ‘techy’ side of marketing, concentrate on data, performance, and results.