In today’s media-rich environment, where audio-enabled touchpoints are increasingly available to listeners, there’s no question that sound can have a significant impact on brand messaging and identity.
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Brands and Followers: Go Directly to Sales, Do Not Pass Go/No-Go
The terminology may fluctuate, but the objective is the same. How to build efficient, friction-free connections between brands and customers through enabling technology.
3 Ways Marketers Can Improve the On-Site Customer Experience by Innovating Interactive Digital Touchscreens
Why an App-Driven Content Approach Will Become the Major 2020 Trend to Engage On-Location Customers in Real-Time Across Retail, Conferences, Events, and More.
Creativity Is the Backbone of British Success and Now It Can Help Stem Brexit Uncertainty
With the Brexit saga set to extend into its fifth year, and ongoing uncertainty about the UK’s future prospects – here’s how its creative industries can give the country hope.
The Rise of First-Party Data: Why Quality Matters Over Quantity
“quality over quantity” has never been more relevant in online advertising, and marketers must quickly and fully embrace first-party data or risk their digital campaigns (and bottom lines) falling flat.
Q&A: Meet Donnie Broxson, the Agency President Offering His Perspective on Consumer Fatigue
Donnie Broxson, President of Ascento Advertising has built a career out of breaking through this consumer fatigue. He sat down with us and spoke about these ideas, and more, including multicultural marketing and some core elements to bear in mind as it relates to fighting indifference.
10 Million Foodies Were Asked About Their Food Habits: Part One
Food and drink are a necessity in our lives. They’ve helped us cross borders and have brought cultures together. But it wasn’t until the agricultural revolution that our relationship with both changed forever.
Futurist, Escapist and Realist: A Succinct Starting Point to an AR Strategy
Back in March, eMarketer estimated that in 2019, as many as 68.7 million US customers will use augmented reality (AR) at least once a month. And this year, many brands seized the opportunity to enhance their user experiences with the advanced tech.
Marketers Place More Importance On Cause Marketing
Marketers now consider alignment with social issues as one of the top three benefits of a content campaign, according to a new study from World Media Group.
Four Ways Streaming Services Can Weather the Entertainment Wars
The battle for our attention and valuable subscription dollars will lead to a savage marketing war, and not all platforms will survive intact.