Mobile billboard advertising is one of the most effective marketing and advertising tools available, and we spoke with Rod Collins, who has built the business from scratch.
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The Cost of Consumer Attention in Our Cluttered Digital Landscape
Can I have your actual attention? To read this, you’ll have to sacrifice part of your mind to process what I want to say, so I better get it right or you won’t come back again.
A Higher Purpose: Agencies’ Shared Responsibility of Social Change
In our current world, where technology has given people better access to other people, but businesses a far greater power to influence behavior through the data commoditization of individuals, how can brands most effectively help impact social change?
AW360 Live Podcast: a4 Media on Who, What, Where, and When
How do you solve the four dimensional puzzle of targeting the right people, with the right message, in the right place at the right time? Paul Haddad, President and Founder of a4, explains.
Is CTV the Future of Video Advertising?
The number of CTV adopters is constantly growing. Last year their number reached up to 182 million in the US alone, and it’s expected to reach over 204 million by 2022, according to eMarketer estimation.
Stop Downplaying Ageism, or Even Worse, Leaving It Out
On September 24, AARP and Getty Images launched The Disrupt Aging® Collection, visual content that can help brands worldwide begin to combat ageist stereotypes, while simultaneously changing the way we depict aging in media and advertising.
The Sonic Truth Podcast: NPR on Podcasting
With content reaching a fascinating saturation point NPR faces the most challenging environment they have seen. Maintaining and increasing their listenership requires thinking of new ways to get attention.
Perspectives With Katie Kempner: Sheri Rosenberg, Writer and Blogger
Sherry Farrahi was a top-performing Personal Stylist at Nordstrom for five years, who styled some of Nordstrom’s elite clientele.
Why Doing Work that Matters is the Best Way to Build a Strong Agency Culture
Competitive salaries, clever benefits, and a full client roster may help to draw in talent but doing work that makes a difference will help to keep that talent engaged.
The Emmy for TV Ad Performance Goes To …
The only way to know which programs are working (and which are not) is through continuous measurement and optimization.