It’s the curious nature of humanity, when these x-in-a-lifetime events arise, to look downwards and backwards, at our dashboards, in our rearview mirrors. But eventually, we realize we must look through the windshield and, once again, beyond the hood and to the horizon.
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Why the Cookiepocolypse Actually Affirms the Open Web
In a blog post, a Google leader stated that, once cookies are phased out, “we will not build alternate identifiers to track individuals as they browse across the web, nor will we use them in our products.”
Getting Your KPIs Right: Should You Really Be Measuring Shopping Cart Abandonment Rates?
In theory, high shopping cart abandonment rates should reveal to eCommerce retailers that something is not working. However, online shopping carts are a feature that modern customers are utilizing quite differently than originally intended.
Why Your Creative Approach Won’t Work in the “Next Normal”
With the success of mass vaccination programs, the end of the pandemic feels more insight than ever before—and the return of in-person public life seems imminent.
With Google Shunning IDs, Companies Turn to Data Collaboration
In a move that slaps several large DSPs and data management companies in the face, Google is making it clear that on their properties, people can only be targeted in aggregate.
Five Tips to Make Your Next Virtual Company Event A Success
While there is still much uncertainty, how can businesses unaccustomed to virtual-only events ensure that those planned for 2021 will go off without a hitch?
Great Minds: Marshall Chess, Record Producer (Part 1 of 2)
In Part One of this special two-part episode of Great Minds, Marshall Chess tells his story learning at the feet of his Father Leonard and Uncle Phil who built Chicago’s legendary Chess Records from the ground up.
How Our Industry Can Sell Better By Looking At The Software Sector
John McMahon, Cedric Pech, Jeremy Duggan. Familiar? Probably not. But they are the rock stars of selling in fast-paced software unicorns; businesses such as BladeLogic, BMC, Ariba, Parametric Technology Corporation (PTC),
Managing For Diversity on a Global Engineering Team Across Time Zones
Engineers knit together to create highly orchestrated agile teams, meeting together for daily standups, code review and collaborations, all of which must be approached differently in a remote setting.
The Sonic Truth: The Sound of Confidence with SmileDirectClub
On this episode, we’re in conversation with Seth Goldberg, VP of Brand Strategy and Bruce Henderson, Chief Creative Officer of SmileDirectClub.