For years, we’ve pondered just how many licks it takes to get to the Tootsie Roll center of a Tootsie Pop.
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Design Evolution: Air India Maharajah
If you’ve ever flown with Air India, there’s a good chance you’ve spotted their Maharajah mascot during your travels.
The Energizer Bunny Landed a New Gig at PEEPS!
The last time we saw the Energizer Bunny, he was bigger, better, and bunnier than ever. Now EB’s heading into business as the newly appointed Celebrity Creative Director representing the PEEPS brand.
Cheesy Rider: A Look Back at the Cheetos Mouse
Before Chester Cheetah proclaimed his favorite orange dusted, cornmeal snacks to be “dangerously cheesy,” another character represented the Cheetos brand.
Who’s the “Mad Dog” Behind Those Biting Political Billboard Ads?
Roadside signs calling for impeachment are political tradition, including billboards urging impeachment of Presidents Obama and Bush.
It’s Time for Creatives to Take Control of Marketing Back From the Technologists
Artificial Intelligence and digital marketing are currently dominated by technologists, but it’s time for creatives to take back control of advertising and make it all about “creating desire” again, rather than about tricking people into watching content.
Nicola Mendhelson in Conversation with Nicole Scherzinger
Nicola Mendhelson’s first question to a seemingly nervous Nicole Scherzinger was how the industry has changed since she was the lead singer of the Pussycat Dolls back in 2005.
Celebrating National Ravioli Day with Chef Boyardee
Happy National Ravioli Day!
Creative Storytelling
When it comes to advertising, the importance of ‘the story’ lives on.
How Waldo the Wizard Became the Short-Lived Lucky Charms Mascot
Today, it’s impossible to imagine picking up a box of Lucky Charms and not see the grinning face of Lucky the Leprechaun, one of the most magically delicious mascots around, on the cover.