Global online video views are at an all-time high and rising 100% every year. The widespread accessibility of high-speed internet allows users to watch live and on-demand videos more than ever before.
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Audio OOH: Ads That Don’t Overstep
The privacy bubble is starting to burst and advertisers and marketers alike are quickly pivoting their efforts to include Audio OOH technology in their marketing strategies to reach customers in a privacy-conscious world.
Executive Q&A: Up Close and Personal with Lenovo’s Ajit Sivadasan
As Global Head, Vice President, and General Manager of eCommerce at Lenovo, Ajit Sivadasan is focused on managing the customer’s experience with the brand as well as the purchasing experience on Lenovo.com. We sat down with Ajit to ask him about Lenovo’s experience over the past year and what challenges and opportunities lie ahead.
We’re Still in the Early Innings of Advertising on Amazon
While Google and Facebook’s dominance has long seemed insurmountable, the past two years have seen the rise of a third major online advertising player.
All You Need to Know About Building a Powerful Brand Identity
Branding is the way a business owner communicates his or her business’ identity to customers. It’s beyond what you sell; it’s your mission, company values, aesthetic, and tone of voice. It’s essentially how customers emotionally experience your company.
The Pop-Up Biz: Experiential Empathy
Jeff Snyder, Founder/CEO of Inspira Marketing discusses his agency practice with purpose.
The Pandemic, One Year Later: 5 Takeaways on Shifting Consumer Sentiments
The past 12 months have been a personal and professional rollercoaster for all Americans, and brands have been doing their best to ride the ups and downs with them.
Brand Suitability In Video Means Going Beyond The Basics
Video, by its nature, is highly subjective. Ten people might watch the same video and have varying perceptions of what it is about, which makes it hard to ensure safety and resonance at scale.
Omnichannel Creative: Q&A with handsome COO Jennifer Allen
We sat down with Jennifer Allen, COO of handsome, to discuss the rise of digital creative during COVID, the dangers of ‘too much’ digital, and the present and future of omnichannel.
The Sonic Truth: Building a Brand Sound – With Google and The Elements Music
Where is music for brands headed? Will it all be created using AI, or will the creativity of humans always be in the driver’s seat? All this and more in this week’s episode of The Sonic Truth.