As brands seek to continue transforming at speed, they require a new set of tools to build a structure that will withstand shake-ups in the digital landscape.
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Kind Words at Work
The pandemic turned work-life on its head. We’re caught in the tumbling load of a never-ending workday, pinballing between Zoom and Slack, duking it out with the family for WiFi, dishes piling up around us in our office…er…kitchen, and just trying to hold it together while we just. take. a. minute. to. remember. what. day. it. is.
Why TV Advertisers Need To Tune In To Audience Trends To Thrive
For decades, a TV served as the focal point in millions of living spaces; if you didn’t have one, you were the exception, not the rule. Fast-forward to the present day, and it’s clear that a lot has changed.
An Audience of One: The President
The CNN town hall in Milwaukee gave President Biden a chance to “speak to the American people,” said a Marquette University professor. When Biden arrived in Milwaukee (February 16) billboards spoke directly to the President.
2020 Put The Social In Media, But What Will 2021 Look Like?
Last year was the year we lived vicariously through social media. Cooped up indoors, it was our portal to the outside world, removing the miles between us and our friends, family and colleagues.
Why Digital Advertising Needs To Embrace Human Experience
Of all the common themes in science fiction – spaceship battles, alien invasions, colonized planets – the most tenacious might be the question of what happens when machines become more like people.
Super Bowl Ads Fumbled the Ball on COVID-19
Years from now, when historians and cultural anthropologists look back at the 2021 Super Bowl ads, what will they glean about our culture today?
Lessons From Across the Atlantic: What Europe Can Learn From US TV Advertising
From theme parks to fast food outlets or reality TV shows – there’s a long history of ideas succeeding in the US before they find their way across the pond to European shores.
Marketing Mixtape: What’s Next for Travel and the Customer Journey
Explore the latest digital transformation stories from the travel industry and learn how marketers can enhance the customer experience during a period of acceleration. In this episode of Google’s Marketing Mixtape, we surface the latest perspectives from industry leaders Lisa Checchio, Chief Marketing Officer at Wyndham Hotels and Resorts; Tim Maleeny, Chief Strategy Officer at Havas N.A.; and Parks Blackwell, VP, Marketing at PMG, to help you be ready for what’s next.
Facebook’s Winter of Discontent
Though Facebook and Apple have been taking jabs at each other for years, the past two years seems to have been an acceleration toward an unavoidable crash. One that the industry has been nervously watching.