Data: something digital marketers cling to and that’s universally relied on to make decisions. A silver lining of 2020 is that access to data has allowed marketers to make quick and informed decisions with each twist and turn.
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Ageism in Media Buying: The $4 Trillion Missed Opportunity
Within the advertising world, there is an inherent stigma associated with targeting older consumers. Too often marketers believe their next job lies in reaching young, hip consumers rather than focusing on the customers that are going to translate to the most sales today.
The Sonic Truth: The 9 Innings of Audio with Rishad Tobaccowala
We talk voice with one of the most recognizable voices in advertising, Rishad Tobaccowala, diving deep on everything from how voice has enabled some of the biggest technological changes in the past few years, to why it’s finally having its time in the limelight now.
Super Bowl Can Drive Performance: These Brands Made the Most of their Budgets This Year
The Super Bowl can be a huge performance-driver, which begs the question why would anyone invest the big marketing spend if it’s not going to go all the way to the end zone?
2021 is Actually 2030: We Are In Our Digital Future
If I was to predict 2030, I would have predicted that machines would be helping us make some of the most important decisions of our lives, what to buy, where to go, who to meet, and more.
Why Marketers Must Remain Flexible in Their Measurement Techniques Within the New Normal
To effectively validate and enhance ROI, marketers must assess real actions rather than relying purely on basic metrics, such as click-through rates (CTRs). Achieving this will mean ensuring analysis produces robust and reliable insight by standardization, holistic and adding agility to their measurement approach.
Perspectives: Ashanti J, Fitness and Wellness Expert
Join Katie for an inspiring conversation with fitness and wellness expert Ashanti J on mental fitness, the power of visualization, self care hacks and creating a lasting healthy lifestyle that works for you vs temporarily disciplining yourself into submission.
The Big Game is Just the Beginning: The Rise of FAST Streaming Advertising
It was reported that the market for streaming services grew by a whopping 37% in 2020, with the average American streaming eight hours worth of content daily and subscribed to four streaming services.
Repairing Consumer Trust is the Only Way Forward
Strong relationships are built on trust. That’s true between your friends, it’s true between your neighbors, and it’s true in your businesses. It’s also true when we talk about the relationship between buyer and seller, who often come together as strangers.
Reset, the Podcast: Kerris Bright, Chief Customer Officer, BBC
Kerris Bright is one of the outstanding marketers in the industry having worked with brands such as Dulux, British Airways & Virgin Media. But her career has not always been without bumps in the road.