Benny talks to Suki Thompson Founder and CEO, Let’s Reset about the juxtaposition of business and art, of creativity and data, of commercial performance and poetry that has become such an important part of his life.
Images
Why Your 2021 Brand and Product Strategy Should Include Concept Testing
Concept testing, whether it’s for early ideas or for alpha and beta testing of new products and devices, can help companies avoid expensive failures and maximize new revenue streams.
How SEM Produces Incremental Revenue for B2B Marketers
The B2B customer journey is a long and complex one. Often a conversion is preceded by emails, catalog views, searches and site visits, before the first phone call or meeting.
Super Bowl LV: Why ‘Fame-Building’ Events Should No Longer Be a Part of a Brand’s Game Plan
Last year’s Super Bowl was the least-watched in a decade. In fact, Super Bowl audiences have been shrinking every season since 2015. And this year, the shadow of COVID-19 looms large.
Marketing Mixtape: What’s Next for the Industry at Large
Explore the latest digital transformation stories from the industry at large and learn how marketers can drive results through video. In this episode of Google’s Marketing Mixtape, we surface the latest perspectives from industry leaders Christopher Thomas-Moore, VP, Media, Digital Marketing and Product/Menu Development at Domino’s; JiYoung Kim, Chief Digital Officer at Carat; and Andrés Ordóñez, Chief Creative Office at FCB Chicago to help you be ready for what’s next.
Inspiring The Next Generation Of Digital Practitioners With BIMA’s Digital Day
Amanda Follit knows the effect of hearing the wrong words at the wrong time: “Many moons ago, I was put off anything to do with computers by just one teacher, and that changed the path I took for a while,” she recalls.
How IDFA Being Targeted Will Affect Ad Tech
Apple’s Identifier for Advertisers (IDFA) is under fire as two new complaints have been filed from the European privacy campaign. The company’s setting of the IDFA breaches regional privacy laws on digital tracking because iOS users are not asked for their consent for the identifier’s initial storage.
Tracking Customer Journeys Is Vital for Improving Customer Experience and Brand
Getting customers for your brand’s products or services can be tough and staying in your target audience’s mind can be an even bigger challenge. However, the rewards are greater as well. Brands want to be the first business they think of when they’re looking for a product or service.
‘All In’ Campaign to Build Greater Inclusion in UK Advertising
The Inclusion Group, formed in April 2020 by the Advertising Association, ISBA and the IPA and chaired by Kathryn Jacob, CEO, Pearl & Dean, is launching All In, a campaign to help build back a better, inclusive industry for all.
Finding and Hiring Talent in a Remote Work Climate
Technology is transforming the creative space. Wripple is the first agency services platform that lets you find expert, on-demand teams. We interviewed Co-Founder Ray Samuels for more insight into the mission to make it easier to find and hire talent and what this means for space in 2021.