The word “unprecedented” has been used a lot to describe 2020. Only a few weeks into 2021 and it’s seeping into the new year as well. Yet, we’ve learned over the last several months that as people we are resilient and determined to find hope and optimism through it all.
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Marketing Calendars: How To Make Your Predictions Become A Reality
2021 marketing predictions are two a penny. As an alternative, I suggest you create a calendar for what you want to achieve, then do it.
The Key to Unlocking Hidden Treasures in your CRM
Customer relationship management systems (CRMs) are great for collecting and organizing data. But, what are we doing with all this data?
3 Marketing Concepts Sales Should Apply in 2021
2021 is a new landscape for sales and marketing, and each team has a lot to learn from the other.
Reset, the Podcast: Paul Pomroy, CEO, McDonald’s UK and Ireland
In this first episode of the series, Paul Pomroy, CEO of McDonald’s UK and Ireland gives a fascinating exploration of how his childhood impacted his adulthood both personally and professionally.
Is 2021 the Year Aliens Finally Bring Elvis Back to Us?
Our insatiable desire for instant gratification is now being met more often than not. So what does that mean for 2021?
In 2021 Approach SPO With Collaboration In Mind
In its truest form, SPO was designed to bring advertisers and publishers closer together, remove the noise, and pull back the curtain that historically formed between the two.
Advertising in 2021: Seizing the Moment in OTT
Our industry has changed and the seemingly separate worlds of digital and linear TV are colliding. As this convergence continues to become more commonplace and the viewing experience preferred by consumers rapidly evolves, the benefits of services have become impossible for traditional broadcasters to ignore.
In Pursuit of Personal Bias: Pushing Past the Surface to Understand How People Think and Act
We are taking a stance on issues like never before. But what is really driving our actions? The answer isn’t always clear. Understanding hidden, personal biases and how they motivate people has been at the root of marketing and advertising for decades.
Enhance Brand Awareness To Unlock Growth In 2021
Brand awareness has been at the forefront of priorities for digital marketing managers the last couple of years and has become even more important amidst obvious market changes. So what exactly does it take to achieve this?