Digitally native direct-to-consumer brands thrived in large part thanks to the audience targeting models of social platforms. But many brands have found that they’ve pushed walled garden advertising to the limits, and that was before the pandemic. Digitally native direct-to-consumer brands thrived in large part thanks to the audience targeting models of social platforms. But many brands have found that they’ve pushed walled garden advertising to the limits, and that was before the pandemic.
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Remote-First Engineering Speeds Up Innovation
The Covid-19 pandemic’s effect on work has shown CTOs one thing: remote work is successful. CTOs are reconsidering how they hire and the future of their workplace.
NYI: Highlights from AW2020
We’re on the brink of another Roaring ’20s, both societally and as an industry. Just like the Roaring 1920s, the Roaring 2020s will represent a time of rebuilding, following massive devastation of cultural and industrial pillars long in the making.
Why The Auto Industry Won’t Stay Digital-First in a Post-Pandemic World
The global pandemic has sparked a wave of innovation in how automakers and dealers interact with car buyers as virtual showrooms and other digital forms of engagement have come to the fore.
Is Ad Tech Ready for Its Own Roaring ’20s?
We’re on the brink of another Roaring ’20s, both societally and as an industry. Just like the Roaring 1920s, the Roaring 2020s will represent a time of rebuilding, following massive devastation of cultural and industrial pillars long in the making.
Covid Removes £158 Billion Impulse Spending From UK Economy
In the glory days of our previous life (i.e. February), the average fritterer would stop by the coffee shop on the way to work.
COVID Is Testing The Intangible Bonds Of Trust That Make Our Industry Work
Brands will forge their independent path by selecting the right technology and services from the open ecosystem. But the quality of the technology is only one factor they must consider in their selection process.
Reimagining the Retail Experience for the Holidays and Beyond
Now, more than ever, retailers need to have a well-thought-out omnichannel strategy for telling their brand story better across all possible channels, integrating the brick-and-mortar in-store experience, online, mobile, and everywhere else—for holiday and beyond—to create an optimal retail experience.
Rethink Audience Segments This Holiday Season
With so much time dedicated to holiday shopping, and so much more happening online, retailers are faced with a new challenge: understanding their shoppers this season and sharing the right messaging throughout their journey.
Brands Matter: US$22 Trillion Wiped Off Company Values in Q1 2020
COVID-19 panic slashed US$22 trillion off company valuations worldwide in Q1 2020 (from US$116.6 to US$94.8 trillion between January and April).