Funds support continued innovation and expansion for Audio Out-of-Home™ Solution
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Q&A: How the Pitch Landscape Has Changed in 2020
Like most everything else, the pitch landscape has been radically altered due to the events of 2020 and the world we now live in. We spoke with David Strome, Client Development Director, US at MediaSense for his thoughts on navigating both the now and the road ahead.
The New Era of Agility in Marketing
Perhaps Mike Tyson said it best: “Everybody has a plan until they get punched in the face.” And indeed, the pandemic punched pretty much every business in the face this year.
The Clock is Ticking for TikTok
As the pandemic triggered lockdowns around the world, TikTok felt, as Zoom did, like the right app at the right time.
What Political Ad Spend Tells Us About The Future of CTV
With the 2020 election season shortly coming to a close, political advertisements are seizing the airwaves as over 600 local, state, and national campaigns vie for votes. When it comes to courting voters, political marketers, like brands, face a dilemma: how to reach elusive cord-cutters and young voters.
Solving The Social Dilemma: Building Ethical A.I.
Silicon Valley is having a moment. Antitrust investigations are being launched against the largest companies in tech. Scientific research shows that our phones and apps are creating new forms of substance addiction. New data regulations are being enacted all over the world to limit the collection and use of our personal data.
How Brands Can Continue to Connect with Diverse Audiences Beyond Trending Moments
The pandemic is hitting the Black community – and other minority groups – harder. Brands must recognize this and strive to connect with consumers at a deeper level.
Great Minds: Sue Unerman on Leadership and Personal Responsibility
Mediacom’s Sue Unerman discusses her upcoming fourth book, her history in the industry, building an argument for innovation, and how leadership, even now, needs to take more personal responsibility for the modern values around diversity in the workplace.
Perspectives: Lindsay Stein, CEO, Today I’m Brave
Join Katie and her guest, CEO of Today I’m Brave, Lindsay Stein, as they talk about changing jobs during the pandemic, the mission and projects of Today I’m Brave, the spirit of NYC and finding calm in the midst of chaos.
Designing for Digital Accessibility
The Americans with Disabilities Act (ADA) very clearly states that businesses need to do everything possible to ensure that public places are accessible to everyone. In a brick-and-mortar setting, the need for physical access is fairly straightforward, but with technology always changing, ensuring digital access can be a bit trickier.