The 6th edition of the global event, from Sep 21 to Sep 25, will honour the Importance of peer review in research dissemination.
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Diversity: The KPI That Ad Tech Forgot to Measure
The ad tech world is committed to diving deep on topics related to the industry. But the swell of conversation has often stalled when shifting the conversation to diversity and acknowledging the industry’s lack thereof.
CTV Is Exploding, But Is It Working?
CTV viewership has ballooned under COVID-19, from 2.7 billion hours per week pre-pandemic to 3.9 billion hours during the height of lockdowns. Every week more fuel is added to the fire.
Indi Announces Program to Help College Students Generate Income and Develop Entrepreneurial Skills
Indi, the popular new app that helps individuals earn money through sharing with their social connections, has launched a new program that brings a broad set of benefits to college students.
How High-Tech Brands Can Adapt to the Sudden Shift in Customer Expectations
Consumer expectations for good customer experiences remain as high as ever, but today’s brands are operating in an entirely new landscape and, in many instances, are floundering to realign with new consumer needs.
3 Ways Brands Can Reestablish Their Footing to Dominate 2020
Many industry observers have wisely pointed out that, as in all times of crisis and economic downturn, now is the time for brands to shore up their cores and invest in a way that prioritizes long-term growth.
How to Boost Brand App Engagement in an Age of Auto Offloading
In today’s ultra-competitive digital landscape, the right app can mean the difference between gaining a customer that keeps coming back for more and one that heads to the nearest competitor.
How Much is Too Much Personalization?
Everyone knows what it is like to be browsing the shoes you have been eyeing, only to be retargeted with that exact item minutes later on another device.
Hoarding, Click and Collect and More: Surprising Covid-19 Consumer Behaviors
As consumers adjusted to life under lockdown their shopping behavior changed dramatically alongside it. We caught up with Shaun Brown, SVP – Managing Director and Shopper Marketing Discipline Lead at Momentum Worldwide to learn about the changes.
Walled Gardens: How Brands Can Reconcile Performance and Brand Safety
At times, it’s hard to make a decision simply because there is not yet a vision of what the future could be. It’s what I imagine many brands are struggling with right now as they decide whether they should or shouldn’t abandon advertising ties with Facebook.