As ad spend begins to rebound in the wake of the COVID-19 pandemic, independent publishers are turning their attention from short-term revenue challenges back to long-term questions of sustainability.
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Digital Accessibility: Why the Ongoing Pandemic Means it’s More Vital Than Ever
With the sudden upswing in digital demand and the almost overnight disappearance of physical interactions – it’s become clear how someone who cannot leave their home is forced to rely on digital channels, and how frustrating it is for them if those digital channels are not optimized for accessibility.
Why Video is Becoming Key in Driving Ecommerce Sales for Luxury Brands
Luxury brands must pivot to ecommerce and use an innovative video brand and performance strategy to tap into pent-up demand.
Protecting Vulnerable Customers in a Digital World
One of the great superpowers of humans is the ability to read other humans intuitively and effortlessly. It’s a skill we forget we have – even though we use it every time we interact with another human being.
Marketers Need To Be SMART About Change
Marketing professionals have been talking about the ‘new normal’ for some months now. With the pandemic changing people’s daily habits, companies have had to change what they offer and how they offer it to ensure their business is fit for a context which nobody could have foreseen.
Now is The Time to Invest In Acquisition (The Right Way)
New customer acquisition is more important than ever. With marketing budgets either on pause or cut substantially, it’s essential to prioritize those customers that are most valuable in the long-term.
Negotiating the Back to Office Transition
As lockdown eases and the office beckons, Merope Beddard, Client Services Director at AML Group explores how we hold onto the ‘good stuff’ of WFH as employees across the country are negotiating the home/office transition.
Reinventing Video Advertising for the Age of Attention
Digital advertising is at a crossroads. We’ve come this far based on the enthusiasm of advertisers for following online audiences as they explore and engage, but there has been an elephant in the room for the past few years.
How to Supercharge Your UX for a Digital-First World
It’s hard to understand why a brand would invest so much money in getting eyeballs on their website only to not put the effort into making the customer buy something.
Perspectives: Quynh Mai, Founder, Moving Image & Content
Join Katie as she talks with Moving Image and Content founder Quynh Mai about her fascinating life and career, being an entrepreneur, finding your own path and the BLM movement.