Join Katie and Thai as they discuss Laugh Out Loud, the effects of the Black Lives Matter Movement, how companies can create truly diverse and equitable workplaces, and Thai’s new lifestyle brand for Black mothers – Sugaberry.
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What We Can Learn From a Virtual Funeral
It wasn’t a regular Saturday. There was no sleeping in, no skipping a shower, no leisurely coffee, and a crossword puzzle. I had a funeral to attend.
Why is Change Management Important to FMCG Right Now?
Change is not only everywhere, but the need for organizational change – particularly in FMCG – has become more urgent and necessary.
Masters of Creativity, Featuring Dawn Rowlands
A Fresh Take on Regional Advertising
Maintaining Brand Safety and Trust: A Guide to Native Advertising
While now more than ever, consumers are dependent on digital content for entertainment and vital information, they expect ads to work with the content, instead of interrupting it.
Virtue Signalling: New Age Philanthropy or Systemic Hypocrisy?
The aim of this article is to highlight the hypocrisy of corporations that stand for social justice but are causing damage to those societies through their business practices.
Great Minds: Steve Van Zandt on Apartheid South Africa and the Sopranos
Steven Van Zandt is an American singer, songwriter, musician, producer, actor, and activist.
Media Planning Just Went Local
There are several golden rules of advertising but one of the most fundamental is to make sure your message is seen by the right people, in the right place.
The “Four A’s” Needed to Market in Chaotic Times
No brand’s 2020 marketing plans included “create pandemic and recovery back-up strategies.” The “Great Disrupter,” aka COVID-19, derailed every well-crafted strategy and innovative idea.
The Future of Advertising: Omnichannel & Hyper-Local
Prior to the pandemic, retail-driven verticals like QSR, consumer electronics, beauty & fashion, and auto, among many, relied on physical locations for 90% of sales.