A Fresh Take on Regional Advertising
In this insightful episode, Dawn Rowlands, Dentsu’s CEO for Sub Saharan Africa speaks to our host, Tosin Lanipekun about the current dynamics of the African advertising landscape. Dawn makes a case for brands to refocus on Brand Purpose and highlights the need for the industry to come together to showcase the rich plethora of cultures across the continent in its storytelling and creative expression. She advocates for a more deliberate and quantifiable approach to racial and gender representation within brands and agencies as a pathway to lasting transformation.
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