In a crisis, committing to building healthy habits becomes even more important.
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Great Minds: Claudia Romo Edelman
What Claudia learnt from the 1985 Mexico City earthquake tragedy would impact her for the rest of her life and shape her career.
AWMoms: Laney Crowell
AWMoms is a committee of moms supported by Advertising Week who work inside and outside of the home; for themselves, for organizations, corporations and their families.
A Fresh Approach For a Fresh Decade
The AW360 team sat down with Andrew Orcí, CEO of Orcí, to discuss the agency’s expansion to multi-segment marketing, the reasoning behind the shift and his view on the future of the industry.
Personalization, For The Masses
Personalization has been used by marketers as a segmentation technique for a long time in varying levels of precision and, subsequently, varying levels of success.
Uncommon Thinking: Matthew McCarthy, CEO, Ben & Jerry’s
Ben and Jerry’s calls itself an aspiring social justice company. Matthew McCarthy will explain what that means, and how the company has evolved from philanthropy and community involvement to business activism.
AWMoms: Ranae Heuer
AWMoms is a committee of moms supported by Advertising Week who work inside and outside of the home; for themselves, for organizations, corporations and for their families.
Why Google Should Continue to Embrace the Publisher Approach to Commerce Content
Amid speculation about the way Google should assess white label solutions, including coupon platforms, the real story has fallen by the wayside.
AWMoms: Melissa Hobley
AWMoms is a committee of moms supported by Advertising Week who work inside and outside of the home; for themselves, for organizations, corporations and for their families.
This Week In Social Media
This week in social media news, TikTok hires a chief information officer to keep watch on data and rolls out new native analytics tools, Facebook pulls out of SXSW and more.