It is difficult to imagine a world without social media – and it’s even more shocking to find out that the meteoric rise of platforms like Facebook and Instagram occurred just within the past decade.
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In the Race with AI, Human Being is Bound to Win
The digital paradigm is rapidly restructuring the entire business model of the media industry. The end-users are no longer driven by content.
Parents Who Lead: Embrace the Four-Way View for a Richer Life
Most of us, whether we realize it or not, tend to adopt a trade-off mindset in thinking about the different facets of our lives.
5 Critical Things Successful Brands Did To Survive The Retail Apocalypse
Macy’s has just announced 140 company closures, and 2,000 staff layoffs through 2023. In January alone, Opening Ceremony, Express, Papyrus, and JCPenney all announced they will be closing down over 300 retail locations in 2020. In 2019, a record-breaking 9,300 brick and mortar stores were shut down — a 59 percent increase over 2018 – and retail layoffs were up 92% last month.
Creativity Back on Top: Why Creative Data Will Dominate This Decade
Despite the ‘data boom’ that spread like wildfire during the last decade, the creative side of marketing has remained relatively untouched by the industry’s fascination with data-driven practices.
Can We Save the Open Web?
The AdTech world is wrapping up a challenging decade. Love them or hate them, the duopoly has done a fantastic job attracting advertiser dollars over the past 10 years.
Voice Shopping Via Smart Speaker Is Growing Slower Than Expected
The number of US consumers warming to the idea of shopping via smart speakers is smaller than eMarketer initially predicted.
The 6 Trends Shaping Product Design
Here are 6 big trends in product design you should know about – which trend is your favorite?
Uncommon Thinking: Trevor Noah, Host, The Daily Show
Noah took us behind the curtain to discuss the creative process behind The Daily Show, and how he’s engaged a generation of young viewers through humor and political commentary.
Report: The Behavioral Trends Of Mobile Gamers
Nearly two-thirds of mobile gamers are more likely to engage with an in-app rewarded ad than a sponsored social media post for retail advertisers, according to Tapjoy’s 2020 “Modern Mobile Gamer: Direct-to-Consumer Retail Report.”