92% of US consumers say that they still find targeted mobile advertising ‘annoying’. This is just one finding from the world’s largest consumer research of its kind, named “The Reality Report.”
Want to discover more? Below are three key takeaways from the report.
#1 Mobile is changing fast, and so are users
Any organization with a desire to grow and thrive today knows the importance of engaging consumers on mobile.
But technology is changing faster than ever. And human beings can be fickle and unpredictable at the best of times.
Staying up to date with how consumers feel right now has never been more pressing.
#2 The new era of GDPR
This year has been marked by a series of headline-grabbing data scandals. Many involving the biggest household names amongst the tech giants.
The net result? Consumers are understandably cynical about their data privacy.
New laws such as GDPR and CCPA have been introduced to protect them. But more than ever, they’re aware that their data is coveted by organizations online.
In this new climate, any consumer research that came before is now confined to the history books.
#3 Ogury surveyed 287,000 real people
This isn’t your average sample set.
When billions of people have access to a phone, a standard two or three thousand respondents is insufficient.
Ogury asked over 287,000 consumers for their opinions on mobile marketing and data privacy.
It makes The Reality Report the largest research study of its kind. With numbers like these, you can draw real conclusions.
So, what’s inside the report?
A quick rundown:
- 35 pages of facts, statistics, and analysis of how consumers really feel about mobile marketing, advertising, and data privacy.
- The opinions of well over a quarter of a million consumers from six countries; USA, UK, France, Germany, Italy, and Spain.
- Evidence that it’s time to give consumers a fair value exchange for their data and evolve the industry from ‘data-driven’ to ‘choice-first’.
Marketers have put a lot of effort and budget into securing the attention of their consumers on mobile.
Now they can get a real understanding of how consumers feel about advertising.