Humans are a visually oriented species, so video ads, regardless of platform or delivery mechanism, will always be as relevant to audiences as those they see elsewhere across the digital landscape.
To make the most of these exchanges, remember it’s not about you when you connect with a reporter – it’s about helping them get the best stories.
To some marketers, ad creative is the most crucial factor in determining campaign success.
When it comes to events and marketing, the biggest challenge many businesses face isn’t coming up with a creative campaign or an experiential event. In fact; this is far from the hard part.
I recently re-read Marc Pritchard’s powerful call for a new media supply chain that “levels the playing field and operates in a way that is clean, efficient, accountable and properly moderated for everyone involved.”
Take a look at some of the more interesting, innovative, and important developments that have driven changes over the past 25 years—and continue to influence digital media as new technologies take hold.
Emerging technology is introducing entirely new ways to reach people, as well as entirely new ways to act and interact with them.
56% of U.S. adults stream non-linear content to their TVs. That fact notwithstanding, our actual TV streaming habits have yet to truly live up to the buzz.
Generation Z stands to disrupt the status quo, question decades-old societal constructs, and take matters into their own hands; because we feel every conversation should always centre the voices of those closest to the issue being discussed.
There’s no denying the popularity of experiential marketing, with brands increasingly allocating budget to activating at live sports events, festivals, shopping malls and various other public spaces.