Email is a valuable channel for building direct relationships with consumers to reach them with relevant experiences in the inbox and across channels. Marketers looking to drive personalization in ways that have a direct and long-term impact on their company’s bottom line should rethink the value of a customer’s email address.
Can I have your actual attention? To read this, you’ll have to sacrifice part of your mind to process what I want to say, so I better get it right or you won’t come back again.
a4 were the first to market in the addressable TV space back in 2011, and their philosophy is simple: if you’re going to target the right audiences for your brand you need to have high quality, accurate data.
The current 2020 digital political prediction from numerous sources is currently sat around $3bn dollars, a figure expected to rise north of $5bn by the mid 2020’s. That’s according to Jordan Lieberman, Vice President of Sales at a4.
As the world grows increasingly digital, companies need to evolve and focus on making consumers’ lives easier and more efficient. There needs to be added value.
Brands want assurances over where their ads appear, advertisers want greater supply chain transparency and…
There’s been an explosion of CBD related products burst onto the market, much of which is being tracked and analyzed by Nielsen. It’s effect on consumers was the subject of discussion with Rick Maturo, Associate Director of Nielsen’s Cannabis practice.
Host Chad Hickey, Founder and CEO of Lucky Forks, hosts this special live episode of The New Voice of the Employee podcast, recorded at Advertising Week New York 2019.
Content, influence and the Zeitgeist of our time, could have been another name for the session exposed by Andoni Zarrabe and Luisa Montaño of Discovery Networks during Advertising Week New York, where the role of content in consumers’ purchasing decisions was our main concern.
TV attribution is one of the hottest topics this year, and it certainly was at last week’s Advertising Week New York.