TV attribution is one of the hottest topics this year, and it certainly was at last week’s Advertising Week New York.
The 2020 Definitive Guide to Audio is hot off the press and ready to download. It’s a quick, engaging read—try it over tomorrow’s morning coffee—and to give you a taste of what’s inside
Moms in the workplace shape the future every day, whether it’s at their job or at home, growing future leaders and innovators. Working moms are more than just “mommy” or “boss”. They’re superheroes.
Unfortunately, they are in the vast minority of female presences and they still don’t represent a majority of intersectional identities. Seeing a need for change, both women in this panel are looking to make waves and diversify a space that remains predominantly white and male.
Capturing the attention of consumers is becoming seemingly more difficult, and brands must think outside the box to discover fresh and innovative storytelling solutions.
Continuing the discussion on creativity and anxiety, as part of the seminar series ‘Great Minds Think Unalike’ at Advertising Week NYC 2019 was this year’s guest, Oscar nominated actor and writer Jesse Eisenberg.
Ting Ba, Product Marketing Lead at LinkedIn Pages, gave a presentation titled “LinkedIn Live 101” at Advertising Week New York on Thursday, September 26 in order to educate her audience on how to use the new service.
Today at Advertising Week, Fox Sports brought together four of its best personalities and minds to discuss the importance of live events in the modern advertising landscape.
To prepare brands for a rising multicultural America, Armando Christian Pérez, better known as Pitbull, partnered with Bill Koenigsberg, President, CEO and Founder of Horizon Media, to create an agency focused on diversity marketing.
Longtime Advertising Week partner Google had a huge presence at AWNewYork 2019 – view their panels here.