It is no secret that the greatest advertising campaigns are grounded on data and insight, so what better way to keep up-to-date with Advertising Week Europe 2016 than following the latest trends based on the topics of discussion as they develop throughout the event.
The AOL data insights team is producing a series of infographics in real time, using insights on data they have at their disposal. Here are a few examples the team have created ahead of time. Look out for the latest infographics via #AOLAdweek which will be shared across @AOLAdvertising and @AOLUK.
The UK lead the way with 53% in digital share of ad spend (2016 forecast).
European video consumption by device – connected TV & consoles come out top and peaking in the evenings #AWEurope #AOLAdweek
As we start ‘Mobilising the future’ China has top mobile share of digital ad spend 2016 forecast (65%)
When thinking Mobile Disruption, Spain leads the way with highest % going online via mobile only.
With 5x more European searches than any other candidate here’s the political (search) rise of #DonaldTrump