This time of year, there are holiday marketing campaigns everywhere.
Opening Up The Potential of 360° Video For Advertising
As 360° video and other immersive video technologies grow and become mainstream, more brands will see the potential to create deeper brand stories.
Why GDPR Will Fast Track the Fourth Industrial Revolution
Artificially intelligent chatbots are dispensing online therapy, virtual reality is transporting us into far away galaxies, and the internet of things is making vehicles smart enough to drive themselves — we are hurtling at astonishing speed into the fourth industrial revolution.
Celebrating the Winners of Impact
To celebrate the winners of Impact, we’ve put together a collection of videos featuring winner reactions and thoughts from the esteemed panel of Impact judges.
The More Control You Have Over Your Digital Destiny, the Higher the Dividends
If you want to see the future of ad tech, look to the evolution of financial trading tools.
This Is Exactly Why You Should Be Terrified About Amazon
What business is Amazon actually in?
Are We in a Golden or Gilded Age of Influence?
Years ago, in a time before “micro-influencers” traveled with photographers and mobile lighting kits to capture and document meticulously staged snaps, I worked on a social media campaign that taught me an important lesson – trust your audience.
Five Lessons from Forbes’ Most Engaged Companies
Customers hold more power in the relationship than ever before. With this dynamic at play, how do you stand out?
Finance, Freedom and Flexibility: How Streaming Platforms are Luring A-list Talent On and Off the Screen
Since 2014, TV has waged a remarkable war upon film when it comes to the procurement of A-list talent.
Connected Home for the Holidays?
As a marketer, and more specifically, a marketer that has fully embraced cognitive technology in all of its glory, I’m supposed to wax enthusiastically about digital assistants such as Google Home or the Amazon Echo.