To help farming productivity, Hiroshi-san founded an agricultural platform, LEAP. Hiroshi-san is joined on the stage Hiroto Kitagawa, the CEO of Plant Data, and Hiroyoshi Iwata, Associate Professor at the Laboratory of Biometry and Bioinformatics at the Tokyo University.
Digital UX: We Need to Create Together for Consumers
Masanobu Eric Matsunaga, Partner, PwC Digital Lead, PwC Consulting LLC, with a background in playing music professionally, made some important analogies to playing music and understanding the digital-user experience.
Ooops! Use Social Media to Avoid a Derecho of Crisis
Social media can be a derecho of crisis – a storm of opinion, criticism and conversations that are fast-moving, complex and devastating. Seasoned professionals working in strategy, public relations and crisis-management tend to be of the opinion that it’s not a matter of “if” a crisis will occur, but rather “when.”
Is Your B2B Content a Killer Experience, or an Experience-Killer?
It’s true, B2B content marketing has had some dull moments in its history. But in the past few years, we’ve witnessed a renaissance of sorts, with B2C and B2B content tactics rapidly converging.
Get Your Maker Influencers Now
Fast Fashion is taking its last, labored breath before the bubble bursts. With everyone from Macy’s to Bebe closing stores, and Sears and Rue21 on borrowed time, it’s time to face up that fast fashion is built on an unsustainable financial model.
Move Over Pop-Up Ads! There’s a New Mobile Advertising Strategy in Town
According to the latest comScore report, mobile devices represent over 60% of the total digital time spent online in Asia.
VR is Not Long for This World
Following every cool new trend comes the expectation that it’s going to go “mainstream.” Artificial intelligence threatens to replace jobs, social media takes up 30% of time spent online, and more than half of U.S. households connected to the internet now subscribe to at least one streaming video service.
How Savvy Millennials Use Social Platforms to Research Future Purchases
New consumer research has shown that 18-24 year olds are spending most of their time online on social media platforms. These social platforms have evolved to offer a variety of tools and techniques to help users search and discover products, brands and people that could be of interest to them.
Redraw the Balance: Diversity in Sound
As young women working in an industry that is still overshadowed by a staggering lack of equality, it is not often we have the opportunity to work on a project directed, produced, animated and edited by a team of (predominantly) women.
Earth Day and Eco-Fashion vs. Eco-Fatigue
It was an omen: on the week following Earth Day 2013, a building housing multiple clothing manufacturing companies collapsed, killing over 1000.