An incredible panel of seasoned, uber-achieving ad executives that are known for shaking things up and delivering massive results was asked, “What is the elephant in the room?”
Should Adland Care About the BBC?
As my mum shouts from the lounge, “quick it’s starting,” I’m rushing from the kitchen spilling boiling tea on my hands. The gentle scolding is worth it, it’s 8 pm on Sunday evening in 2006 and Planet Earth is about to come on the telly.
Emotional Intelligence: The Next Data-Driven Revolution in Marketing
Meabh Quoirin of the Foresight Factory has spent well-over the last decade fine-tuning how to pull the data and what, specifically we really need to be looking at in the data.
Can Robots Crash the Creative Party?
Today all of our teenage dreams of AI were shattered by the creative director of MPC Pete Conolly. “AI is not a cool white fibreglass being that will make us a martini.” Consider my hopes for AI both shaken and stirred.
Marketing to Men: What Became of the Likely Lads?
If you entered Picturehouse at 1 pm today and wondered, where have all the women gone? I can assure you this is not an issue of gender inequality.
The Power of Influence and The Influencer
Lucy Cave of Heat emceed an exciting panel about the modern-day influencer and the many forms that takes.
Marketing To Emotions: The Humanity In The Data
While everyone agrees emotionally-charged advertisement campaigns have power, the panel of data experts discussed how to use the two, data and emotion, in synergy.
Ok Google, What’s Next?
The opening demo at today’s Ok Google chat showed two things, firstly artificial assistance has come on leaps and bounds in the past few years. Secondly, it has certainly picked up a dry sense of humour.
London Loves Food
This afternoon’s lunchtime chat was about London’s obsession with food, and by the manner in which the audience snapped up the canapés, obsession might be an understatement.
The New TV Ecosystem
Most audiences, 85% or more, still consume linear video via television in the UK, however the remaining 15% are considered “early adopters” with consumption habits spread across multiple platforms and devices.