Top executives around the world are signing up themselves and their teams for the insight and clarity gleaned only from intense military training. Do a quick search and you’ll find articles everywhere from Forbes to Outside magazine.
From Film to Fragrance: Richard E. Grant’s Perfumed Story
Richard weaves colorful tales that took delegates on a crazy roller coaster from when Richard was 12 and growing up in Africa, through his film career, to the catharsis of writing and directing a story about his own traumatic childhood.
China-Europe Synergy: A Cheetah Lab Report
The European market, with its high-quality users and their mature payment habits, serious ad revenue and advanced technology, is a prime target for internet companies small and large.
Does The Future Belong To The Content Pioneers?
You’d be forgiven for thinking a talk by an agency called The Brooklyn Brothers about BP Castrol may be a guise for a hipster episode of Top Gear. Thankfully Chris Evan’s is nowhere to be seen.
Business Without Borders – #AWEurope Town Hall
Kicking off the talk was John Berger as he unpacked what exactly made the Harry Potter franchise the phenomenal success story it is. The short answer, talent.
For Gaming AAAs, Data is the Key to Conquering the Market
In 2015 the global video-games industry grew by 8.5%, to a value of $99.6 billion. To put that in context, in the same year the movie industry earned just $38 billion [2]. Games aren’t just for geeks any more — they’re bigger than Hollywood. For advertisers, this is a massive opportunity.
Millennials: How Can Brands Earn Their Loyalty?
Millennials are America’s biggest generation and they’ve got money to burn. At 75.4 million strong, they’ve overtaken baby boomers as the nation’s largest living cohort, and from 2017 are due to spend $200 billion annually.
Cheetah Mobile Brings Vertical Video for Every Mobile Moment to Advertising Week Europe
Cheetah Mobile, one of the world’s largest mobile app developers, is heads-down focused on vertical video ads this year, and we’re excited to share what we’re learning with Advertising Week Europe.
Get Pumped! Which Gas Brands Fuel the Most Visits by State?
Wazers have a vested interest in fuel stations given they’re all on the road. Let’s take a look at brand preference across the 50 states.
The Modern Millennial Marketplace
The tech-wielding, social media-savvy millennial workforce has arrived in full force, and with it, new ideologies, new expectations, and new ways of doing business.