Pop culture events and trends present a huge opportunity for your brand to be immersed in real-time conversations with its audience, and enable you to better define and establish the brand’s voice or personality.
Shapeshifting Brands in the Marketing Age
Though the mythology is ancient, today’s leading marketers are increasingly adopting the traits and embodying the principles of the shapeshifter.
AW360Live: What’s Next in Sports? Presented by Octagon
Moderator Jason Kint, CEO, Digital Content Next leads a panel on What’s Next in Sports? The Interactive Fan – presented by Octagon, live from NASDAQ.
Strategy 2.0: How Business Needs to Accept the Hard Facts on the Power of Soft Skills
Business evolves. Just like music or fashion or any other industry, it grows and adapts with time to meet the demands of the economy, marketplace and consumer tastes.
Seducing the Girls Club
Women have always been marketing´s prized audience. Today it´s especially the millennial woman that offers a promising, yet challenging, new land.
Balancing Bite-Size with Fully Immersive: The New Brand Challenge
In today’s world, experiences are a form of social currency. The more diverse and varied our experiences, the culturally wealthier we become.
How to Create a Great Customer Experience
Everywhere you turn, headlines are talking about the value in getting that customer experience right.
The New Second Screen
The concept of “Second Screening” – using a second screen while watching television – gained traction a few years ago.
Long Live the Creative Gut
There are times when it might feel as though the era of the creative gut is gone—but fear not, dear creative.
The Slashie Phenomenon…
Perhaps you have noticed a recent proliferation of slash usage among young professionals describing what they “do.”