The last month in Britain can only be described as a political rollercoaster.
5 Things Marketers Should Consider About Pokémon GO
Pokémon fever, which has been relatively dormant since the early 00’s, is exploding back into pop culture with Pokémon GO.
AW360Live: Sustainability & Responsibility Presented by D&AD Impact
Fast Company’s Eric Alt leads a conversation on how businesses are impacting global change.
Innovation or Innovative?
Cannes is an inspiring week. It makes you try harder. It shows you how you can to improve. It gives you perspective.
Linguistic Alchemy: Great Translations Deliver ‘Brand-Perfect’ Experiences for Global Consumers
The art of translation is a lot like a magic trick: When it’s at its best, consumers believe they’re consuming content crafted by a fellow native.
Cultural Fluency Is Key to Wooing Global Customers
Companies have long understood that a “one size fits all” approach to expansion, advertising and marketing rarely resonates with global consumers
Cracking the Duopoly in Video Advertising
Internet Video is exploding. Facebook Live. YouTube. Instagram. Hulu. Netflix. Amazon Video. Snapchat. ESPN. Vevo. Consumers have more choice (and more control) over media consumption than at any other time in history.
Advertisers Get Happy
Given the choice between something fun and something not, I’m guessing I know which one you would pick.
When Science Meets Creativity and Has Babies
As adland’s luminaries gather in Cannes, it’s a good time to reflect on the current state of creativity.
How Advertising is Making the World a Better Place
Maybe I’m a sucker for good marketing, but I just saw some work that could help cure what’s ailing humanity.