Before Advertising Week Europe started I wanted to write about data. I knew it was a big theme this year and personally I find it a constant source of inspiration, sparking creativity in planning.
Jamie Oliver Dishes on Saving the World, One Meal at a Time
From a small village north of London, Oliver found his destiny in the kitchen of his father’s pub. From there, he became a celebrity chef at the age of 23 and went on to star in his own BBC cooking show, “The Naked Chef.”
Why Influencer Marketing is not a Hype
Connecting with people is embedded into human nature. Today, the shifting media landscape with its rise of new technologies has amplified this custom by empowering the individual.
Disengaged: Are CMOs Missing the Mark When it Comes to Engaging Millennials?
In today’s age of digital, priorities are changing. Whereas in the past it used to be just consumer wallets, today brands are vying for consumers’ most important commodity – their time – and keeping them engaged.
Understanding What it Means to Be a Human Business
AirBNB, Uber and Upwork are part of the Uberisation movement that is revolutionising the world of employment.
Building the Agency for Tomorrow
The lawsuit against Gustavo Martinez has brought much needed attention to the sexism and racism that runs rampant in our industry.
Reader Appeal: Help Us Find Innovative Cause Marketing
How do cause marketers engage consumers in a cluttered landscape of media options and messages?
EU Data Regs: The Elephant in the Room
The GDPR is a new piece of EU legislation that has been working its way through EU parliament for the last two years.
Beauty Gets Personal: A Revolution in Retail
The world of beauty is undergoing a revolution.
The Back-Up Plan
It was 2 a.m. I was sitting in the creative breakout area for yet another night, on yet another pitch, trying to crack the next ‘big idea’.