a4 were the first to market in the addressable TV space back in 2011, and their philosophy is simple: if you’re going to target the right audiences for your brand you need to have high quality, accurate data.
What NFL Coaching Can Teach Us About Agency Leadership
Football season is upon us once again. This time of year always held a special meaning for me and my four brothers as we were growing up.
Merging Art And Science With Dara Treseder Of Carbon
During this episode of “Marketing Today,” I interview Dara Treseder, chief marketing officer at Carbon.
AW360 Live Podcast: a4 on Political Digital Advertising
The current 2020 digital political prediction from numerous sources is currently sat around $3bn dollars, a figure expected to rise north of $5bn by the mid 2020’s. That’s according to Jordan Lieberman, Vice President of Sales at a4.
AW360 Live Podcast: Ivan Markman, Chief Business Officer, Verizon Media
Brands want assurances over where their ads appear, advertisers want greater supply chain transparency and…
AW360 Live Podcast: Rick Maturo, Nielsen Cannabis Practice
There’s been an explosion of CBD related products burst onto the market, much of which is being tracked and analyzed by Nielsen. It’s effect on consumers was the subject of discussion with Rick Maturo, Associate Director of Nielsen’s Cannabis practice.
4 Steps to Finding Your Social Good – Episode 4: Connect
Host Chad Hickey, Founder and CEO of Lucky Forks, hosts this special live episode of The New Voice of the Employee podcast, recorded at Advertising Week New York 2019.
Discovery: The Power of Influence
Content, influence and the Zeitgeist of our time, could have been another name for the session exposed by Andoni Zarrabe and Luisa Montaño of Discovery Networks during Advertising Week New York, where the role of content in consumers’ purchasing decisions was our main concern.
Kumar Doshi, VP of Marketing, Lucid
Kumar Doshi, VP of Marketing, Lucid talks about bringing customer intelligence to brand marketers, advertisers, and agencies.
Mother May I Keep My Job?
Moms in the workplace shape the future every day, whether it’s at their job or at home, growing future leaders and innovators. Working moms are more than just “mommy” or “boss”. They’re superheroes.