Join them as they discuss the scale of ambition for women’s sport, opportunities for brands and reveal a ground-breaking editorial initiative.
Uncommon Thinking: Ellie Norman and Tony Davidson, F1
Listen as they give the inside story on the development and roll-out of Formula 1’s new brand identity.
FOBO And Learning To Kill
For those who’ve been living under a rock since the middle of 2018, FOBO is fear of better options.
Digital Video Needs a New Approach to Measurement
Aside from a powerful grip on audience attention, the greatest lure of digital video is its measurability.
Uncommon Thinking: Chukka Umunna, The Independent Group
The Independent party are a core group of 11 MPs from both Labour and Conservatives who believe that a choice between Europhobia and Corbynism at a general election is unacceptable.
Breaking the Kids’ Programming Paradigm, with Maggie McGuire
How platform thinking has helped Pinna define its value proposition, crack the monetization puzzle, and elevate its marketing strategy.
How You Can Increase Your Brand’s Authenticity
Consumers want more than quality and good value from the brands they use.
TikTok: Community of Creators
Having your video “go viral” could be the key.
Uncommon Thinking: Ian Livingstone, The Power of Play
Hear an entertaining and visual account of Ian Livingstone’s journey as an entrepreneur in the 1970s while he co-founded Games Workshop and launched Dungeons & Dragons.
Why Brands Should “Stop Posting” On Social
These days on social media, organic content has a really bad reputation.