The conversation around screens, their impact on children and uneasiness about kid-targeted advertising has limited until now innovation in children’s media. Recently launched, Pinna brings a new twist to the space by introducing the first on-demand audio service featuring podcasts, music and audiobooks curated exclusively for kids. Pinna’s CEO, Maggie McGuire joins Vivaldi’s CMO Agathe Blanchon-Ehrsam to discuss how platform thinking has helped Pinna define its value proposition, crack the monetization puzzle, and elevate its marketing strategy.
Subscribe on iTunes / Google Play
Latest posts by Advertising Week (see all)
- 4 Steps to Finding Your Social Good – Episode 2: Design - September 12, 2019
- The Sonic Truth Podcast: Disclaimers - September 9, 2019
- Rock the Vote at the 2019 Madison Avenue Walk of Fame Awards! - September 2, 2019