Recorded at the WWE Live Interview Stage at the 15th Edition of Advertising Week New York, AW360 Live features interviews with the industry’s best and brightest from around the globe.
AWChat: Priyanka Nayak, Worldwide Brand Director at Lenovo News
Today on our weekly #AWChat, we welcome, Priyanka Nayak, Worldwide Brand Director at Lenovo News on the topic of how Lenovo continues to create global brand relevance.
Uber’s Powerful Rebrand
Brand identity constantly evolves and changes in public opinion and bad press can tarnish a company’s brand.
Procurement: Necessary But Not Necessarily Evil
In fact, procurement can actually be a good thing for agencies—when done right.
The New Frontier of Media: Delivering on Digital
With so many ways to consume media these days, it’s sometimes hard to understand what and who to be watching and on what platform.
Shared Moments in the Age of Proximity
Brands can take advantage of the culture of proximity, especially at music events, by creating experiences that are genuine, benefit the consumer more than anyone, and enable true creativity.
How We Got to Blockchain
On Thursday, Bill Tai, a venture capitalist, broke down the facts about a new technology, blockchain.
He’s Only Going to Say It Once
Clow has become an icon in the advertising world and wants to change the narrative that advertising is only about manipulation.
Julie Fleischer, VP Marketing , Neustar
Recorded at the WWE Live Interview Stage at the 15th Edition of Advertising Week New York, the AW360 Live Podcast features interviews with the industry’s best and brightest from around the globe.
Filicity Carson, CMO, IBM
Recorded at the WWE Live Interview Stage at the 15th Edition of Advertising Week New York, the AW360 Live Podcast features interviews with the industry’s best and brightest from around the globe.