The past 12 months have been a personal and professional rollercoaster for all Americans, and brands have been doing their best to ride the ups and downs with them.
As Americans firm and flip (and again firm) up their holiday plans, both in terms of activities at home and potential travel over holiday vacations, they’re doing so based on their personal perceptions of the virus and the threat it poses to their families and communities right now.
Every time you scan the headlines these days, it would seem a new brand is under siege due to an alleged gaffe in conduct or communications on behalf of the company or its leaders.
States and businesses are reopening at a rapid clip, but are consumers ready to come back? New consumer insights uncovered by Resonate suggest that despite the photos in the news, no—they are not.