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Scary BINGO: A Metaphor for 2021 Marketing

Scary BINGO offers a window into the next year of marketing. It has all of the key elements: Something unpredictable. Something predictable. Engagement. Rewards. It’s a hybrid: physical and remote.

Writing Well is Overrated

Good stories often stand out because they’re unexpected or haven’t been shared before, while other content may stand out because it’s particularly well-researched and well-written.

Big Brands Stand Up to Hate, Protect Reputations

This week some of the largest corporations in America took a stand against racism in the wake of the Charlottesville white supremacist rally and violence with President Trump’s subsequent comments equating extremist participants with anti-hate demonstrators.

Should Sports Brands Speak Out on the Muslim Ban?

When President Trump’s executive order suspending travel to the U.S. from seven Muslim-majority countries was announced on January 27th, news and social media erupted with strong commentary. Among those expressing opinions were several high profile professional athletes and coaches.