As opportunities to talk to people have been squeezed out of traditional channels and into…
Computers are Useless, They Only Give You Answers
David ‘Shingy’ Shing’s unique ability has led to an enviable career that sees him travelling the globe to predict what’s next.
Copied by China to Created in China: Unique Habits Driving China’s Startup Boom
Having built a unique reputation for unashamed copying, the Chinese are shifting gears to produce unique innovations that shake the global stereotype handed to a nation more inclined to copy than create.
The Value of Fusing Eastern and Western Marketing Approaches
It is little wonder, given dentsu X has operations in 13 Asian markets, and more recently Europe, that its executive team would be theorising best practice for client strategies looking to take brands from East to West.
Confessions of An Advertising Student: Impressions of Advertising Week Europe
There was so much free stuff. For a student free stuff is incredibly exciting. There…
Celebrating 100 Years of Women’s Suffrage in the UK
Tuesday 6th February marks some 100 years since some British women were guaranteed the right to vote.
As Brexit Looms the Outlook Remains Uncertain For UK Advertisers
From King’s Cross, London, in a conference hall beneath the offices of The Guardian earlier this week, the best and the brightest in the industry took to the stage at the Advertising Association’s LEAD 2018 conference.
Facebook’s Latest Changes Will Significantly Impact Small Publishers
Amid a barrage of criticism over its lacklustre approach to pulling the plug on ‘fake news’ articles displayed via its News Feed algorithm, Mark Zuckerberg has announced a major overhaul to what you can expect to see in the future.
IAB UK CEO: How Did We Become So Obsessed By Click-Through Rates?
In 1994 Hotwired.com (today Wired.com) launched the world’s first banner ad.
How Netflix Uses Analytics to Thrive
At a time when companies in many industries offer similar products and use comparable technology, high-performance business processes are among the last remaining points of differentiation.