Jay Friedman is president of Goodway Group. He is a nationally recognized and accomplished digital media expert, speaker, and author who is regularly tapped to share his insights with industry and national publishers. In 2006, Jay partnered with CEO Dave Wolk to transform Goodway Group into a fast-growing digital media company and later into the leading independent digital provider it is today. In more recent years, he saw a gap in the market for advertisers specifically seeking hyperfocused, financially minded global marketing expertise. So, in 2018, Jay established a new division of Goodway Group, Control v Exposed (CvE), to build on this foundation of marketing expertise and authentic results for a nimbler, more forward-thinking agency that shifts how marketers view their relationships with advertising partners. Along with some of the brightest minds from across the ad tech industry, Jay continues to focus on partnering with leaders who seek truth, answers, and performance from their advertising in the form of measurable business outcomes.