If you can generate big money for transit via naming rights, the Washington, DC transit system wants to hear from you.
4 Things Seattle Says About OOH
What does vibrant Seattle say about billboards and out of home advertising? Four things jumped out at me.
If Every Driver Paid a Toll, What Would That Mean for Billboards?
If America switched from taxing gas to taxing miles driven, would that change help or hurt billboards?
Duke Energy Ventures into the Urban Ad Market
Duke Energy (market cap $50 billion+) joins a growing list of new partners intrigued by the potential of “smart city” information delivery and advertising.
Who’s the “Mad Dog” Behind Those Biting Political Billboard Ads?
Roadside signs calling for impeachment are political tradition, including billboards urging impeachment of Presidents Obama and Bush.
An Old Idea Stays Current: The FBI’s “Top Ten” List Reflects Media Changes
Remarkable for its staying power, the FBI’s “Ten Most Wanted Fugitives” list remains relevant and effective because it morphed into whatever media can reach the next tipster.
Hello Janesville . . . Hometown Billboards Target Messages to Members of Congress
Mail and phone calls are con+stant in congressional offices. When constituents want to punctuate their messages, they post billboards “back home.”
US Government Turns to Digital Billboards
Government’s reliance on digital billboards reflects the evolution of media.
Departments of Transportation Post Effective, Creative Billboards for Safety
Santa Fe, NM – Some of today’s most creative, effective ads in out of home…
Greener Pastures for Chick-fil-A Cows?
In the summer of 2016, Kern learned that Chick-fil-A changed ad agencies after 22 years with The Richards Group in Dallas, creator of the iconic “Eat Mor Chikin” campaign launched on 3-D billboards in 1995.