New Balance, which signed a multi-year deal with Toronto Raptors star Kawhi Leonard last year, is invoking a break-through marketing tactic in the NBA Finals: the billboard taunt.
A single billboard with a birthday wish for dad proves the power of out of home media to ignite global fame.
The marijuana debate is vivid evidence that billboards are a forum for robust debate.
Around the world – from small-town Kentucky to Nanjing to London to the site of the 2019 Super Bowl (Atlanta) – billboards give voice to protest, politics, and pranksters.
If you can generate big money for transit via naming rights, the Washington, DC transit system wants to hear from you.
What does vibrant Seattle say about billboards and out of home advertising? Four things jumped out at me.
If America switched from taxing gas to taxing miles driven, would that change help or hurt billboards?
Duke Energy (market cap $50 billion+) joins a growing list of new partners intrigued by the potential of “smart city” information delivery and advertising.
Roadside signs calling for impeachment are political tradition, including billboards urging impeachment of Presidents Obama and Bush.
Remarkable for its staying power, the FBI’s “Ten Most Wanted Fugitives” list remains relevant and effective because it morphed into whatever media can reach the next tipster.