Over the years banks, retailers, and telecommunications have embraced new technologies such as Artificial Intelligence (AI) and Machine Learning (ML) to enhance their customer communication and, ultimately, customer experience.
With the ongoing consequences of data breaches, people are demanding more transparency around how their data is used.
As organizations look to remain competitive in the ever-transforming business space, customer experience (CX) has come to the fore.
It’ll help companies benchmark themselves against a goal and see how they compare to the industry.
How email is still evolving and why it remains the most powerful tool in customer communications.
For those companies that get customer loyalty right, the benefits are clear.