The number of US consumers warming to the idea of shopping via smart speakers is smaller than eMarketer initially predicted.
Report: The Behavioral Trends Of Mobile Gamers
Nearly two-thirds of mobile gamers are more likely to engage with an in-app rewarded ad than a sponsored social media post for retail advertisers, according to Tapjoy’s 2020 “Modern Mobile Gamer: Direct-to-Consumer Retail Report.”
How Retail CMOs Aren’t Meeting Their Highest Marketing Priorities
Over two-thirds of retailers think they aren’t meeting the demands of hyper-adoptive consumers, according to a new report from retail tech company Bluecore and Forrester Consulting, “Align Technology, Data And Your Organization To Deliver Consumer Value.”
Twitter’s Revenue Exceeds Billion-Dollar Mark For The First Time
Twitter’s earnings report shows its revenue surpassed the billion-dollar mark for the first time, eMarketer finds that half of the companies use LinkedIn for marketing and Snapchat developer platform-backed app Hoop receives 2.5 million downloads within a week.
These Brands Are Betting Big On Super Bowl 2020
This year, the Super Bowl LIV, airing February 2, sold all its in-game ad inventory early for the first time in five years, with pricing for units topping out at $5.6 million per 30-second spot.
A Majority Of Marketers Worry About Rising Cost Of Facebook Ads
Eighty-five percent of marketers are concerned about the rising costs of Facebook ads, according to a LiveIntent study which polled 200 marketers who spent at least $100,000 on Facebook ads during October.
USPS, Amazon, Google Are Most Trusted Brands Across Generations
Gen Z shoppers are less trusting of brands compared to Boomers, according to Morning Consult’s report, “Most Trusted Brands—The State of Consumer Trust.”
This Week in Social Media
This week in social media news, TikTok is exploring a curated content stream, Twitter is considering its own payment option and user rating system while Pinterest growth outpaced Snapchat.
What to Expect in 2020 From…Social
As we enter 2020, social media will remain a critical channel for driving brand awareness and generating sales. To see the best return on investment (ROI), however, brands will have to be early adopters of a few social media marketing trends we’re shining a light on here. Think TikTok influencers, augmented reality (AR) social commerce and video storytelling.
What to Expect in 2020 From…Video
Marketers will spend $102.8 billion dollars a year on video ads by 2023, making 2020 an important year to ramp up video marketing efforts.