User generated content (often abbreviated to UGC) is promotional brand content created and shared by users, fans, and brand advocates. As opposed to influencer marketing, UGC is unpaid and usually created by average, everyday consumers.
Nothing turns a consumer off a brand faster than bad customer service. Once the damage is done, it can be very difficult to convince a customer who has been burned by bad service to give your company another chance.
For those businesses that are new to digital advertising, or who have some experience in one channel but not others, it’s helpful to get an overview of the different types of digital ads at your disposal.
The first few months of 2017 have been busy ones for the major social networks, who have been hard at work introducing new features and updating existing functionality for an even more engaging user experience.