I had just asked the CEO of one of the world’s largest digital media companies about the trend of publishers masquerading as ad agencies, and the tensions it creates between people who do what he does for a living and people who do what I do for a living.
Is a Must-Attend Event Something You Must Attend?
When brand marketers first turned up in Vegas in January in force (about 10 years ago), they were motivated by fear of missing the next big thing after a slow early response to the rise of digital technologies.
Branded Conflict
“The Displaced” could well be the title of a film about the plight of old-school marketing and media executives in the age of digital disruption.