In an age of hyper connectivity, consumers are being sold products at every turn with little to no differentiation between products.
Our country is seemingly more divided and polarized than ever, and ignoring the problem is simply not an option. Countries are brands, and right now, Brand America is facing a PR nightmare.
Raja Rajamannar believes point-blank: story-telling (as we know it) is dead. He wasted no time letting the audience know where he stands on this issue at his lecture Tuesday afternoon.
CEO Connectors, moderated by AT&T AdWorks’ Maria Mandel Dunsche, featured a panel of leaders across media, technology, agency, marketing and research, brought together to discuss the shifts in the industry and how we can change the way we communicate, market and connect with one another.
No longer are consumers following traditional media habits such as reading, listening and watching. Consumers now have a new set of technological habits, including tweeting, streaming and scrolling.
Advertising Week New York kicked off its 14th year with a Town Hall discussion focused on what the American and global workforce will look like as technology advances over the next few decades.