Today, consumers are living more of their lives on social channels, so to win their loyalty, brands must speak consumers’ language by crafting innovative, on-point, and platform-specific digital experiences.
Trending on TikTok: How Brands Can Get In On the Fun
TikTok’s rise is somewhat inevitable in a time where entertainment is in high demand. As an entertainment-first platform, TikTok offers an escape from the mundane and a trend-centric creative outlet for its huge community of users.